Will mass market beat luxury brands completely?
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The HAUTeLUXE™ series: Step 5 – Meet the Family and Friends by Philippe Mihailovich | April 13, 2010 By approaching brand building like the stages of a love story, each extract from Philippe Mihailovich forthcoming book argues that luxury branding is more about human relationships, passion, desire, love, trust, family, kinship, honour and heritage than the mass market theories often used by companies today.
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