What is Social Media Marketing?

Social media marketing (SMM) involves the use of social media and social networks like Facebook, Instagram, Twitter, and LinkedIn to market products and services to engage with customers and build a new audience. Social media marketing has become a prominent marketing tool because of its ability to influence consumer behaviour.

Today influencer content in social media is the leading factor impacting buying decisions. As of 2022, there are 4.6 billion social media users globally, registering an increase of over 10% in one year alone. Every second, 13 new users are using social media for the first time. As the popularity of social media continues to dominate, digital marketing companies are developing strategies to engage with the audience effectively.

Importance of Social Media Marketing for Business

Social media's biggest power comes from its unparalleled capacity to directly connect with potential consumers and gauge their behaviour. Consequently, information sharing and collection through social media allows you to build a strong brand identity, increase sales and drive traffic to your business website.

Connect With Target Audience

Social media enables you to connect with your customers. Be it YouTube, Facebook or Twitter, social media provides you with an opportunity to directly exchange information with your target audience through their mobile phones. Communicating without an intermediary makes SMM a great tool to build a distinct brand identity for your business.

A direct connection with your customers gives your business an opportunity for word-of-mouth marketing in the form of shares and likes. When customers share posts in the groups, your business gains online credibility. Thus, positive feedback will go a long way in building loyalty and an online community for your brand.